The Do’s and Don’ts of Self-Publishing

man writing

Bookwhip Marketing LLC encourages you to pour everything you have into writing a book. This helps you create a great book that would be much easier to market. When you come up with a not-so-interesting book with a so-so storyline then not even the best book marketing strategies can help you achieve long-term success.

  1. Do – Study other authors. What are other authors of your niche doing? While you strive to be your own writer, developing your own brand and identity, it’s important to learn from those who’ve been through it all and succeeded. You can better understand what to give your target audiences when you learn from these guys.
  2. Don’t – Rely on questionable “self-publishing” companies. These agencies will be going into things already expecting your book not to sell. Mainly their goal is to collect money from you and receive a bonus if your book does indeed sell. If you’re going to partner with an agency, choose one that is truly committed to helping you succeed.
  3. Do – Take charge. Hire the cover designers and editors yourself. It’s important that you’re able to communicate with these professionals directly as such is the key to creating exceptional work. Here’s one important thing you should know about hiring professionals though: never hire the cheap ones; the ones who are too affordable to be true. Most of the time you’re going to regret it.
  4. Do – Draw your audiences in even before the publication. You need to get the word around about your book. Take advantage of social media platforms to gain a following, and continue connecting with your audiences even after your book’s publication. It’s always great to establish a presence in a variety of social media channels.
  5. Don’t – Work with just any local bookstore, choose the right ones. The truth is that some of these establishments aren’t really going to do much to promote your book. All they’ll be interested in doing is providing shelf space, while you do all the marketing yourself. And then you’re going to be asked to send your friends or fans over to purchase your work at list price? Absolutely not. Those who support you should be getting the best possible deal.
  6. Don’t – Force your friends, or anyone else for that matter, to purchase your book. You poured your heart and soul into crafting your novel and want people to buy it because they genuinely like it, not as a favor to you – because you’re their friend. If they support what you’re doing, they’ll purchase your book without needing to be told.

It’s safe to say that we have barely covered everything, but the aforementioned list of do’s and don’ts when publishing your book is certainly a great place to start. If you’re having trouble getting the right audiences to become aware of your book, don’t hesitate to call on the services of Bookwhip Marketing LLC. We’d be more than happy to offer you a helping hand.

This entry was posted in Book Marketing, Creative Writing, Good Writer, Publishing, Self-Publishing. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *